# Pipedrive

> Pipedrive — A CRM software that lets you track your sales pipeline, optimize leads, manage deals with AI and automate your entire sales process.

**Category:** saas / unknown  
**Domain:** pipedrive.com  
**Source:** [Toneeto](https://www.toneeto.com/discover/pipedrive.com)  
**Last updated:** March 27, 2026

## Changelog

### Apr 1, 2026 — New Product

Pipedrive will fix bug in v2 product webhooks payload effective April 1st, 2026

- Pipedrive will fix bug in v2 product webhooks payload effective April 1st, 2026 _(100% confidence (cross-referenced))_

### Mar 22, 2026 — Acquisition

Pipedrive is a CRM software that lets you track your sales pipeline, optimize le; Pipedrive targets sales teams and companies looking to close deals faster and op; Mailigen was acquired by Pipedrive

- Pipedrive is a CRM software that lets you track your sales pipeline, optimize leads, manage deals with AI and automate your entire sales process _(100% confidence (cross-referenced))_
- Pipedrive targets sales teams and companies looking to close deals faster and optimize their sales process _(100% confidence (cross-referenced))_
- Mailigen was acquired by Pipedrive _(80% confidence (cross-referenced))_

### Mar 10, 2026 — New Feature

Pipedrive announced 2025 Partner Award winners on March 10, 2026

- Pipedrive announced 2025 Partner Award winners on March 10, 2026 _(100% confidence (cross-referenced))_

### Mar 3, 2026 — New Feature

Pipedrive appointed Maiko Senda as VP of Design

- Pipedrive appointed Maiko Senda as VP of Design _(100% confidence (cross-referenced))_

## Pricing

| Plan | Monthly | Annual (per mo) | Type |
|------|---------|-----------------|------|
| Lite | $14 | — | subscription |
| Growth | $39 | — | subscription |
| Premium | $59 | — | subscription |
| Ultimate | $79 | — | subscription |

## Competitors

- [Pipeliner CRM](https://www.toneeto.com/discover/pipelinersales.com)
- [Pipeline CRM](https://www.toneeto.com/discover/pipelinecrm.com)
- [Mailigen (acquired by Pipedrive)](https://www.toneeto.com/discover/mailigen.com)
- [Zoho CRM](https://www.toneeto.com/discover/zurl.co)
- [Zimple](https://www.toneeto.com/discover/zimple.io)

## Audience Segments

### startup_team (50% fit)

**Use case:** Pipedrive for small teams
**Why:** Insufficient evidence for specific segmentation, defaulting to startup_team
**Key considerations:** ease of use, value for money

## Gotchas & Limitations

- Limited customization options [major]
- Steep learning curve for new users [moderate]

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*Data verified by [Toneeto](https://www.toneeto.com/discover/pipedrive.com). JSON available at [/api/co/pipedrive.com](https://www.toneeto.com/api/co/pipedrive.com).*