# Midjourney

> Midjourney — A community-funded research lab building AI models for image and video generation, with upcoming software and hardware projects.

**Category:** saas / unknown  
**Domain:** midjourney.com  
**Source:** [Toneeto](https://www.toneeto.com/discover/midjourney.com)  
**Last updated:** March 25, 2026

## Changelog

### Mar 25, 2026 — Free Tier

Midjourney does not offer a free tier; Midjourney introduced a 20% discount for annual subscriptions in March 2026; Midjourney differentiates through regular model updates introducing new features

- Midjourney does not offer a free tier _(95% confidence (cross-referenced))_
- Midjourney introduced a 20% discount for annual subscriptions in March 2026 _(90% confidence)_
- Midjourney differentiates through regular model updates introducing new features like outpainting _(90% confidence (cross-referenced))_

### Mar 21, 2026 — New Feature

Relax mode became available for V8 Alpha for all Standard/Pro/Mega subscribers on March 21, 2026

- Relax mode became available for V8 Alpha for all Standard/Pro/Mega subscribers on March 21, 2026 _(95% confidence (cross-referenced))_

### Mar 17, 2026 — New Feature

V8 Alpha model launched on March 17, 2026 with ~5x faster generation; V8 Alpha includes improved prompt following and better text rendering

- V8 Alpha model launched on March 17, 2026 with ~5x faster generation _(95% confidence)_
- V8 Alpha includes improved prompt following and better text rendering _(95% confidence)_

### Feb 26, 2026 — Feature Removed

The Rooms feature was removed from the website on February 26, 2026; New personalization interface launched on web with image scrolling instead of 1v

- The Rooms feature was removed from the website on February 26, 2026 _(95% confidence)_
- New personalization interface launched on web with image scrolling instead of 1v1 comparisons on February 26, 2026 _(95% confidence)_

### Jan 9, 2026 — New Feature

Niji V7 anime model launched on January 9, 2026 with improved coherence and prompt understanding

- Niji V7 anime model launched on January 9, 2026 with improved coherence and prompt understanding _(95% confidence)_

### Nov 19, 2025 — New Feature

User profiles launched on November 19, 2025 allowing customization with username, profile image, banner, bio, and social links

- User profiles launched on November 19, 2025 allowing customization with username, profile image, banner, bio, and social links _(95% confidence (cross-referenced))_

### Sep 4, 2025 — New Feature

Style Explorer launched on September 4, 2025 at midjourney.com/explore

- Style Explorer launched on September 4, 2025 at midjourney.com/explore _(95% confidence)_

### Aug 7, 2025 — New Feature

HD video mode was released for Pro and Mega plans on August 7, 2025

- HD video mode was released for Pro and Mega plans on August 7, 2025 _(95% confidence (cross-referenced))_

### Jul 25, 2025 — New Feature

Video generation capability was added to Discord bot on July 25, 2025

- Video generation capability was added to Discord bot on July 25, 2025 _(95% confidence (cross-referenced))_

### May 1, 2023 — Trial Change

Midjourney stopped offering free trials as of May 2023

- Midjourney stopped offering free trials as of May 2023 _(80% confidence (cross-referenced))_

## Pricing

| Plan | Monthly | Annual (per mo) | Type |
|------|---------|-----------------|------|
| Basic Plan | $10 | — | subscription |
| Standard Plan | $30 | — | subscription |
| Pro Plan | $60 | — | subscription |
| Mega Plan | $120 | — | subscription |

## Competitors

- [DALL·E 2](https://www.toneeto.com/discover/dall·e2.com)
- [Stable Diffusion](https://www.toneeto.com/discover/stablediffusion.com)
- [Adobe Firefly](https://www.toneeto.com/discover/adobefirefly.com)
- [OpenAI DALL-E 3](https://www.toneeto.com/discover/openaidall-e3.com) — Both are leading generative image models. DALL-E 3 is integrated into ChatGPT ecosystem with enterprise support; Midjourney is community-funded and Discord-native. Midjourney emphasizes artistic quality and style control; DALL-E focuses on safety and integration.
- [Stability AI (Stable Diffusion)](https://www.toneeto.com/discover/stabilityai(stablediffusion).com) — Stability AI offers open-source models with broader customization; Midjourney is closed-source, proprietary, and more curated. Midjourney targets creative professionals; Stability AI targets developers and enterprises seeking deployment flexibility.

## Audience Segments

### startup_team (50% fit)

**Use case:** Midjourney for small teams
**Why:** Insufficient evidence for specific segmentation, defaulting to startup_team
**Key considerations:** ease of use, value for money

## Gotchas & Limitations

- Dependence on Discord for interaction, leading to a cluttered experience [moderate]
- Lack of integration with other design software, complicating workflows [moderate]

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*Data verified by [Toneeto](https://www.toneeto.com/discover/midjourney.com). JSON available at [/api/co/midjourney.com](https://www.toneeto.com/api/co/midjourney.com).*