# Drift

> Drift provides conversational marketing and sales software that uses chatbots and live chat to engage website visitors and qualify leads in real-time. The company serves B2B organizations looking to accelerate their sales pipeline through conversational AI.

**Category:** saas / unknown  
**Domain:** drift.com  
**Source:** [Toneeto](https://www.toneeto.com/discover/drift.com)

## Changelog

### Oct 9, 2025 — Free Tier

Drift offers a Free plan with unlimited conversations

- Drift offers a Free plan with unlimited conversations _(90% confidence (cross-referenced))_

### Sep 12, 2024 — New Integration

Drift Premium plan includes integrations; Drift Enterprise plan includes custom integrations; Drift launched Drift AI for autonomous conversations on September 12, 2024

- Drift Premium plan includes integrations _(90% confidence (cross-referenced))_
- Drift Enterprise plan includes custom integrations _(90% confidence (cross-referenced))_
- Drift launched Drift AI for autonomous conversations on September 12, 2024 _(90% confidence (cross-referenced))_

### Jun 20, 2024 — New Feature

Drift enhanced integration with Salesloft on June 20, 2024

- Drift enhanced integration with Salesloft on June 20, 2024 _(90% confidence (cross-referenced))_

### Nov 1, 2023 — Acquisition

Drift was acquired by Salesloft on November 1, 2023

- Drift was acquired by Salesloft on November 1, 2023 _(90% confidence (cross-referenced))_

## Pricing

| Plan | Monthly | Annual (per mo) | Type |
|------|---------|-----------------|------|
| Premium | $2500 | — | subscription |
| Advanced | — | — | subscription |
| Enterprise | Custom | — | Enterprise |

## Competitors

- [Drift, a Salesloft company](https://www.toneeto.com/discover/salesloft.com)
- [Help Scout](https://www.toneeto.com/discover/helpscout.com)
- [Intercom](https://www.toneeto.com/discover/intercom.com)
- [InsightSquared (acquired by Mediafly)](https://www.toneeto.com/discover/insightsquared.com)
- [HubSpot](https://www.toneeto.com/discover/hubspot.com)

## Audience Segments

### solo_founder (70% fit)

**Use case:** Basic website chat for lead capture and customer support
**Why:** Free tier offers unlimited conversations with 1 seat and basic bots, suitable for solo operations. However, limited to 3 playbooks may restrict automation capabilities.
**Key considerations:** cost, ease of setup, basic automation
**Dealbreakers:** complex setup, mandatory paid features

### small_sales_team (60% fit)

**Use case:** Sales qualification and lead nurturing for growing businesses
**Why:** Premium plan at $2500/month for up to 3 seats is expensive for small teams (common complaint: 'High pricing for small teams'). However, offers advanced bots and unlimited playbooks for sales automation.
**Key considerations:** pricing, team size limits, sales automation features
**Dealbreakers:** high monthly cost, seat limitations

### enterprise_sales_team (90% fit)

**Use case:** Revenue-first conversational marketing and advanced sales automation
**Why:** Enterprise plan offers custom seats, advanced security, and SLA. Positioned as 'revenue-first conversational platform' with 4.5 G2 rating. Common praise includes 'excellent real-time chat' and 'great for sales qualification'.
**Key considerations:** scalability, security, integration capabilities, support quality
**Dealbreakers:** integration issues with existing CRM, steep learning curve

## Gotchas & Limitations

- Integration with other tools can be challenging and may require additional support. [moderate]
- Drift tends to be slower and consumes heavy memory. [moderate]
- The pricing structure is somewhat unclear. [moderate]
- The user interface is rather plain, lacking standout visual elements. [moderate]
- The cost is quite high, making it more appropriate for enterprise-level teams. [moderate]

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*Data verified by [Toneeto](https://www.toneeto.com/discover/drift.com). JSON available at [/api/co/drift.com](https://www.toneeto.com/api/co/drift.com).*