# Demandbase

> Demandbase is an account-based marketing (ABM) platform that provides account intelligence, personalization, and analytics to help B2B companies identify, target, and engage high-value accounts. It combines first-party data, intent signals, and AI to enable personalized marketing at scale.

**Category:** saas / unknown  
**Domain:** demandbase.com  
**Source:** [Toneeto](https://www.toneeto.com/discover/demandbase.com)  
**Last updated:** March 24, 2026

## Changelog

### Mar 24, 2026 — Free Tier

Demandbase does not offer a free tier

- Demandbase does not offer a free tier _(90% confidence (cross-referenced))_

### Mar 4, 2026 — New Feature

Demandbase introduced CRM task creation feature on 2026-03-04

- Demandbase introduced CRM task creation feature on 2026-03-04 _(90% confidence (cross-referenced))_

### Feb 27, 2026 — New Feature

Demandbase launched the Developer Portal on 2026-02-27

- Demandbase launched the Developer Portal on 2026-02-27 _(90% confidence)_

### Feb 4, 2026 — New Feature

Demandbase acquired InsideView and DemandMatrix on 2026-02-04

- Demandbase acquired InsideView and DemandMatrix on 2026-02-04 _(90% confidence)_

## Pricing

| Plan | Monthly | Annual (per mo) | Type |
|------|---------|-----------------|------|
| Demandbase One for Sales & Marketing | — | — | subscription |

## Competitors

- [6sense](https://www.toneeto.com/discover/6sense.com)
- [Terminus](https://www.toneeto.com/discover/terminus.com)
- [ZoomInfo](https://www.toneeto.com/discover/zoominfo.com)
- [HubSpot (ABM features)](https://www.toneeto.com/discover/hubspot(abmfeatures).com) — HubSpot offers ABM as part of a broader CRM/marketing automation suite; Demandbase is purpose-built for ABM with deeper account intelligence. Demandbase is more specialized; HubSpot is more integrated/horizontal.
- [ZoomInfo Marketing / ZoomInfo](https://www.toneeto.com/discover/zoominfomarketing/zoominfo.com)

## Audience Segments

### startup_team (50% fit)

**Use case:** Demandbase for small teams
**Why:** Insufficient evidence for specific segmentation, defaulting to startup_team
**Key considerations:** ease of use, value for money

## Gotchas & Limitations

- Steep learning curve for new users [moderate]
- Complexity in platform usage [moderate]

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*Data verified by [Toneeto](https://www.toneeto.com/discover/demandbase.com). JSON available at [/api/co/demandbase.com](https://www.toneeto.com/api/co/demandbase.com).*